Cristiano Ronaldo Launches New Underwear Campaign [Photos]

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Topless photos of the hottie recently named ‘fittest man in the world’ – were projected onto iconic locations in London, New York, Berlin, Lisbon, Paris, Milan and Madrid over the weekend.

Named World Player of the Year for 2013/2014 – Portuguese striker Cristiano Ronaldo expressed pride in the new campaign, which was shot by famous photographer Rankin.
Speaking on the new ad campaign, Ronaldo said:

“I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it.Ronaldo-New-Underwear-Advert-2014-Gistreel-6 Ronaldo-New-Underwear-Advert-2 Ronaldo-New-Underwear-Advert-201-1 Ronaldo-New-Underwear-Advert-201-7 Ronaldo-New-Underwear-Advert-2014-3

“The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.

“It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.’

“Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.”

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