Fashion meets sports

image

World Cup Collection Captures Spirit of Brazil
Lacoste is the latest brand to reveal a collection to mark the start of the World Cup. It follows announcements from the likes of Puma, Ice-Watch and Pepsi, who have all made a release in support of the tournament.

image

The 2014 Rio collection aims to capture the “colour and energy” of Brazil. The 18-piece range is made up of seven polo shirts, four T-shirts, three caps, a pair of shorts, a jacket, bag, and watch.

image

Yellow, green and blue feature heavily throughout, with contrasting collars and trims, as well as coloured panels.

The French brand’s crocodile motif has also been given a makeover, carrying the host country’s flag on its side.

image

Fans of the brand, which celebrated its 80th anniversary last year, will recognise the Goa watch from the Winter Olympics collection earlier in 2014.

image

Lacoste is known for creating collections to coincide with sporting events, having recently observed the launch of the French Open with a clothing and accessories tribute to Roland-Garros.
    

Advertisements

One thought on “Fashion meets sports”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s