United still going down

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United players and Walk of defeat

Manchester United’s brand value has fallen following the club’s dismal Premier League campaign under David Moyes last season.

Having lead the way as football’s most valuable brand for several years, United’s 2014 value of £439million sees a drop by nearly £60m in a single year after the club finished seventh following Sir Alex Ferguson’s retirement in 2013.

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Former manager moyes contributed to United's poor season

To make matters worse for the Red Devils, the Brand Finance table shows local rivals Manchester City have gained on their rivals – climbing from eighth to fifth following Manuel Pellegrini’s side’s second Premier League title win.

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Top 10 2014 ranking

Everton moved upwards to 20th after having a good season

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